Privacy Policy

1. General

La Moda Me (“LMM”) is pleased about your visit to the website at www.lamodame.com as well as your interest in the company and its business. We take the protection of your personal data seriously and we want you to feel comfortable visiting our website.

In the following, we will inform you which data we store about you when you use our website and how this data is used.

Please take enough time to carefully read this note.

2. Data Controller

Controller is the party responsible for the processing of your personal data and deciding on the purposes and means of the processing of your personal data on the website.

On the website, the data controller is:

LA MODA ME

CO Office Club Berlin Prenzlauer Berg

Pappelallee 78/79, 10437 Berlin

Deutschland

Said Rakouki

E-Mail: support@lamodame.com

Our data protection officer can be reached at the aforementioned address.

3. Your Legal Rights

Under the EU General Data Protection Regulation (GDPR), you have the following rights:

Right to access to, and a copy of, your personal data
Right to rectification
Right to erasure
Right to restriction of processing
Right to object, on the grounds relating to your particular situation, or against any processing for the purpose of direct marketingRight to data portability (regarding data we process on the basis of your consent or a valid legal contract with you)Right to lodge a complaint to a supervisory authority about the processing of your personal data by us. You are free to lodge the complaint with a supervisory authority at the place of your habitual residence in the EU or place of the alleged infringement.

In cases of cross-border data processing, the responsible lead supervisory authority for LMM is:

Berliner Beauftragte für Datenschutz und Informationsfreiheit
Friedrichstr. 219
10969 Berlin

If you would like to exercise your rights as a data subject, please do not hesitate to contact us under the contact information provided above.

4. Purposes and Legal Basis of Our Processing Activities; Retention Periods

In order to be able to interact with you, we also have to collect, process, store and share certain personal data with contract processors. Below you can see which of your data we need for which purposes and on which legal basis we process them, as well as under which circumstances we share your data with third parties.

Personal data is information from which we can directly or indirectly relate to your person, such as first and last name, address, phone number, date of birth, location data, e-mail address, sex, IP address, payment information and so on.

Online-Purchases

Purpose of the data processing	Type of the personal data
To process your order and handle payment transactions. To safely and effectively manage your deliveries, complaints, warranty issues, returns and refunds and to keep you informed of the details and status of such matters. To provide and track the requested services, in particular discount codes, on the Website, to identify and contact you when necessary.	Contact information (e.g. telephone number, e-mail address, delivery address) Transaction data Payment data
Legal basis: When we provide you with products and services, we process your personal data for the performance of a contract with you and to fulfill obligations arising from that contract, regardless of whether the contract relates to an order confirmation and payment or the use of other services provided by us or third parties. If you return a product or exercise a consumer right, we process your personal data to fulfill obligations arising from the conclusion of a contract with us, regardless of whether the contract relates to a purchase transaction or the use of other services provided by us or third parties. For any other purpose referred to in this statement, the processing of your personal data is based on our legitimate interest as a company.
Retention period: We will not store and process your personal data for longer than is necessary to fulfill our contractual and consumer law obligations.

Marketing and Promotion offers

Purpose of the data processing	Type of the personal data
To create and distribute marketing materials such as newsletters, including style and shopping recommendations and push notifications, across multiple communication channels. To provide you with a personalized online experience.	Contact information (e.g. telephone number, e-mail address, delivery address) IP address User-generated data (e.g. purchase, click and browser history).
Further information. Marketing and promotions will be sent to you by email, social media channels or web browser. We also offer you a personalized online experience through personalized marketing based on your interactions with us as well as analyses of your customer behavior on our websites, such as your shopping and browsing history.
Legal basis: We obtain your consent when you sign up for personalized newsletters. We also ask for your consent to marketing based on cookie data or other tracking technologies. If you are a subscriber, you may also hear from us through other channels, such as social media. This processing is based on our legitimate interest as a company to show you our marketing.
Retention period: We will not process your data for longer than necessary to provide you with marketing and promotions. We will stop processing your data for marketing purposes after you actively opt out of receiving further marketing communications from us.

Customer Support Service

Purpose of the data processing	Type of the personal data
To manage your requests, handle complaints and warranty issues for products, provide technical support and improve the customer experience. To contact you by email, phone, social media or other means as necessary to respond to your order, delivery or return inquiries or to request your participation in a customer survey.	Contact information such as name, email address and phone number User-generated content such as emails and chat transcript To process your case, we may also need to access and use transactional data such as order, payment and delivery information.
Legal basis: The processing of your personal data in order to provide you with the best possible service is based on our legitimate business interest as a company.
Retention period: We will retain your data for as long as necessary to support your case and to process any legal claims you may have as a customer. We may retain and use your data for longer if we have outstanding obligations to you or are prevented from deleting it for other reasons.

Business Development and Analytics

Purpose of the data processing	Type of the personal data
To evaluate, develop and improve our products, services, customer experience, supply chain. This includes analytics to make our services more user-friendly, such as changing the user interface to simplify the flow of information or highlighting features that are frequently used by our customers. To contact you and respond to inquiries and surveys. In this case, all personal data used and received from you will only be processed for the purposes specifically described therein. To collect statistical data via your networked devices and to obtain meaningful insights into the operation of our store by converting personal data into anonymized (non-personal) data using anonymization techniques. So that we can carry out analyses and segmentation in order to offer you a personalized shopping experience.	Delivery address Previous orders Customer number Gender Order number Payment information User-generated data (e.g. purchase, click and browsing history) MAC addresses All data used for the purpose of development and improvement is collected for various purposes. For example, we may use online transaction data for the purpose of developing our online ordering system. All analyses are carried out at an aggregated data level.
Legal basis: The processing of your personal data in order to provide you with the best possible service is based on our legitimate business interest as a company.
Retention period: We do not process your personal data for longer than is necessary to fulfill the purpose. After that, the data for this type of use will be deleted immediately.

5. Categories of Recipients and Recipients of Your Personal Data

We make use of the professional services of data processors. These are natural or legal persons, authorities, institutions or other bodies that process personal data on behalf of the data controller. As the selection of our processors may change from time to time, we provide an overview of the categories of potential recipients below.

External service providers:

These are companies that support our business by evaluating and optimizing our marketing campaigns, but also by providing personalized advertising, IT solutions and infrastructure, or by ensuring the security of our business operations, for example by detecting and resolving malfunctions and identifying attempted attacks. To execute the online orders of your purchases certain personal data must be shared with the IT system services, shipping service company, payment service providers and banks. For the target marketing certain customer data can be shared in the marketing and social media platforms.

Law enforcement agencies and legal proceedings:

Unfortunately, it can happen that visitors to our website do not behave according to the rules and want to harm us. In these cases, we are not only legally obliged to disclose personal data, it is of course also in our interest to avert damage, enforce our claims and reject unjustified claims.

6. International Data Transfers

We process your data mainly within the European Union (EU) and the European Economic Area (EEA).

7. Changes to this Privacy Policy

This policy may be changed and updated from time to time. The current version of it is always available on our website.

Last updated: 15.02.2024